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Innovative Medical Therapies: Revolutionizing Healthcare with Direct Primary Care

With over 25 years of medical expertise, Dr. Bill Fisher, DO, has been a dedicated member of the Central Illinois medical community since establishing Pekin Family Practice in 1991. Committed to patient wellness, he expanded his vision in 2011 with Innovative Medical Therapies (IMT), a cash-based venture incorporating cosmetic, skin care, and the New Direction Weight Loss and Management program. In 2015, bioidentical hormone optimization services were added, followed by the introduction of the Femilift laser for vaginal rejuvenation in 2016. In 2019, Dr. Fisher embraced Direct Primary Care (DPC) to provide a simpler and more comprehensive approach to healthcare.

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